About us

We have proprietary community panels in India through which we can achieve both nationally representative and niche demographic samples. For international projects that require respondents from outside our panel, we work with Cint which is the marketplace for external panel providers which has been carefully chosen for the high level of quality assurance procedures that are in line with our own.

Recruitment to our community is done through a variety of channels. We use social media, partner websites, blogs and emails. We do extensive profiling activity that all new members complete. This allows us to collect as much individual data-points on each community member which is crucial to accurate survey targeting.

The way profiling is collected by the Cint platform can be as follows

1) Pre survey profiling - 3 questions are presented the from different categories, which are dynamically targeted by a defined priority to collect the most valuable profiling first.

2) End page profiling - 10 questions are listed on the end page. There is no definable targeting for these, it pulls them sequentially based on lowest question ID first that hasn't been responded to yet.

3) Panelist Portal - When the panelist has registered or logged in to the panelist portal, the full suite of panel questions is available to the panelist to answer. These are grouped by category, with unanswered questions and those that have outdated variables being prioritized above those that have been answered previously.

4) OpinionAPP - This shares a variant of the the Panelist Portal's profiling, with direct access into the profile pages for a panel.